60+ Experts On How A Local SEO Service Could Boost Your Business
1.Syed Irfan Ajmal
I am an entrepreneur, digital marketer, author (Forbes, HuffPo, SEMrush, the World Bank, and several others), digital marketer, host of a business podcast, and an international speaker.
A local SEO service can help boost business growth by helping that company’s primary services rank high in local search results, and thus
increasing traffic, leads, and sales for the company.
Let’s say you are a plumber in Sunnyvale, California. Now once a local SEO service ranks you for relevant keywords, any potential customer who needs a plumber will find you. They will go to Google (world’s largest search engine) and search for something like plumber in Sunnyvale or plumbing service + Sunnyvale).
Due to the local SEO service you would have used, your website will appear at the top of the resulting Google SERPs (search engine result pages) and since according to various research reports the top-ranked page in Google gets most of the traffic, you will be able to get most of the traffic and sales.
2. Boris Goncearenco
Boris is Marketing and PR officer at New York Furniture Outlets, Inc.
Local SEO Services help to boost your business results by:
- Boost SEO results by local queries, most directories have high trust for Google’s Engine, improving SERP positions on local queries.
- Increase of conversions: in case if you added your business on various map and navigational services, people will more likely to visit your website or/and enter your venue with direct intent to buy your products.
- It makes people easily find your business by brand queries.
Most queries in Google have local intent, if people search for buying something, they would like to have it near them. If somebody looks for goods and services that you offer, near your service area or exact position, they will find you!
3. Cassie Cain
Cassie is Marketing Manager at Guardian Angels Marketing.
In the past decade, marketing has seen a drastic change and it never stops evolving, especially when it comes to online marketing. Unfortunately for local businesses, this means that when it comes to marketing, they can no longer just rely on word of mouth and other traditional methods such as newspaper advertising.
While there may be some benefits to advertising in the local newspaper, with readership seeing a sharp decline over the past decade, it means that there are fewer people to see your adverts and that means you’re failing to reach a large chunk of your target audience.
More and more businesses are understanding this and having websites built, while this is a great step forward, many of these websites are invisible to customers due to having little or no SEO on the website. SEO is something that few local business seem to understand, but the importance of it shouldn’t be pushed aside.
I generally find that many small and local businesses are still very much lacking when it comes to their digital marketing, often they will have listing in local business directories online, but that’s it! Unfortunately this isn’t enough anymore since many people are utilising other tools in order to be seen by their local audience, these can include regional branding, social media advertising, Google for business and more.
When it comes to SEO, competing with global business it can be extremely difficult and time consuming, especially for new businesses. However, local business have an advantage as their SEO will only be targeting a local and smaller audience, this helps focus their business’s resources to ensure that the right people are seeing their advertising and are very much the people that are most likely to do business with them.
In order to gain a good SEO ranking regardless of whether you’re a local or global business, your website will need a number of things. These include good quality backlinks from high quality/ high ranking websites, good quality content, keyword research and more. Using tools such as Yoast SEO will help you with how your content is presented and written and can be a really good guideline for beginners.
The best way to understand SEO is that your website is ranked based on your presence and the representation it has online, each search platform have their own algorithms, therefore your website’s SEO position on Bing may not be the same for Google.
Improving the SEO rankling for a local business will help increase the amount of traffic to the company’s website and also their customers. Search presence and visibility is important as the majority of customer will now use a search engine to shop locally or look for the services they. These searches aren’t just on a computer either with search traffic coming from mobiles, apps, Google Maps, social media and more! Therefore not having a website or the good strong SEO ranking will put you behind your competitors.
4. Ross Davies
Ross Davies, Managing Director of Strafe Creative
To give a brief overview, the standard approach to improve your SEO is to add keywords to your website, particularly in your headings and titles. Keywords are individual words that you want your company to be related to, so that when users type in those words on a search engine, you’ll appear!
However smaller businesses just can’t compete this way against larger businesses who top the search rankings.
With new search engine technology emerging, such as Siri and Alexa, small businesses can top search rankings in a new and innovative way. Rather than searching for keywords, people ask Siri and Alexa full questions, in a conversational manner. Therefore, we should take this ‘long tail’ approach by adding value-driven questions and full sentences into our headings, titles, and meta information, rather than just short keywords. That way, smaller businesses can appear higher in search rankings!
You can also repurpose your content to make it appear on multiple platforms, giving your company a better chance of ranking high in search
engines. For example, you could repurpose a blog into a YouTube video and then create a transcript from it, making your content go further and giving more people value.
5. Damien Buxton
Bio – Damien is director at Midas Creative .
Many business owners that we work with find SEO an extremely complex process. There are many elements that need to be worked on especially when it’s a highly competitive industry. Everyone is vying for that elusive top position.
By using a local SEO service they will have the skills to give you advice on methods that your competitors are using. You could either use this information and try to implement better strategies or ask the SEO service to do this for you which will let you get on running your business.
6. Marcus Miller
Bio – Marcus Miller is head of SEO & Digital Marketing at the UK
Agency Bowler Hat.
Search engines are now the primary way in which potential customers research and choose new businesses. And any holistic local SEO service should consider not only improving visibility for commercially relevant keywords but also improving the appearance of the business by surfacing reputation signals like reviews.
As an example our business is the sixth result for SEO audit Birmingham when we factor in the reviews – however, we are the first listing to have review stars meaning our clickthrough rate and the base level of customer trust is higher. We also draw attention to reviews where we know we are strong:
Any local SEO service should consider:
– technical SEO to help Google understand your site and your local business – keyword research to ensure you are speaking the language of your customers – content development to increase the number of keywords you rank for – provide content that is easy to link to and earn links to build local authority
– develop reviews and reputation to help increase conversion and click through rates
In summary, local SEO should help put your business in front of a larger number of potential customers, increase the amount of traffic from search engines and increase the percentage of visitors that get in touch. In a nutshell, Local SEO should help you win more business!
7. Jordan Harling
Bio – Jordan is SEO Specialist at Wooden Blinds Direct.
To be successful as a small business nowadays, you need a strong web presence, and to have that you need to rank well on Google (and to a lesser extent, other search engines). With many other small businesses like yourself competing for Google’s favor that’s not going to be easy. But if you’re willing to put in the effort, you will reap the rewards. First of all you need to understand what Google looks for when evaluating your site when determining where to rank you. There are many factors at play here, but the two that have the most impact are:
1) Domain authority
2) Site speed
Domain authority is the measure that Google puts on your site to say how important you are. This is based primarily on how many other respected sites link to yours from theirs. So for instance, if a national news site adds a link to your site in one of their articles then Google sees you as more important. As a small businesses you should be working with everyone you can – media outlets, local businesses, influential people – to build the number of links into your site, and consequently increase your domain authority.
Site speed is how quickly your website takes to load and it’s something that Google has been putting under intense scrutiny recently as the internet is shifting to a mobile-first approach. Simply put, if your website loads fast on a PC, mobile and tablet then you’re going to rank higher. Most small businesses can speed up your website without any knowledge of web development or coding, as the thing that slows these sites down are often large images. Whenever you upload an image to your site, make sure that it’s an appropriate size (so no more 8000 x 5000 px thumbnails) and that you’ve run it through a site like tinypng.com to compress it.
If you make these changes, you will see your site rise up in the rankings. When you will do so, however, will depend. There’s no set time when it will happen, as Google’s algorithms is so complex that it often takes a while to notice, but it can often take between three and six months to see any real movement.
8. Andrew Schutt
Bio -Andrew Schutt, Owner and Founder of Elevated Web Marketing – a marketing agency that helps turn local businesses into local brands.
We deal with local SEO with many of our clients, so we’re no stranger to the world of SEO!When it comes to local business, SEO can make or break your entire business – especially since over 80% of people do research online before making a large purchase. So if that 80 % of people looking for information online can’t find your business on Google, then they won’t ever even know you exist! And with 75% of people who don’t even scroll past the first page of Google, you really need to be ranking on the first page to really reap the rewards of SEO.
9. Tom Livingstone
Bio-Tom Livingstone, Head of SEO, Bright Design
Optimising your website for search engines is essential for any business trying to make more money. It can be tempting to look for cheap DIY fixes, but with Google (and Bing) constantly changing their complicated algorithms, keeping up-to-date with what tactics can get your website to the top of Google – and what will get you a penalty – is a full-time job. Working with a local SEO service means you have a team of experts on-hand that will do all of the hard work for you, getting you a stream of sales or leads so you can focus on growing your business (and spending all of your extra cash).
10. David Vallance
Bio – David is Head of Marketing at LeaseFetcher.
Google processes 3.5 billion searches every single day. Of those searches, 46%, around 1.6 billion, are from people looking for local services. So there’s a lot of business out there just waiting to be attracted.
Unfortunately, the best business isn’t always the one at the top of the Search Engine Results Page (SERP). Usually, it’s the business with the best optimised website. So if you want to put your website in front of local customers, you simply must improve your local SEO.
11. Harris Brown
Bio – Harris Brown is the Founder of HFB Advertising, a company that provides custom advertising design services, graphic design, digital design and digital marketing. Harris been doing advertising design for 20+ years and does campaigns for small business and high-profile companies.
With conventional SEO practices, customers will be able to find you online. Even the tiniest business needs SEO to remain competitive.
Local SEO services is a sure way to build awareness about your brand within your own community.
Your next-door-neighbor will be your best audience for local SEO. They are the ones who will be searching for the services and products you have to offer.
One great proven way is to make sure you are able to be located in local directories. You can use Google My Business, Bing Places, Yahoo Local, Yelp, MapQuest, Angie List, etc.
With a local SEO service, there are many other ways to boost your business using SEO this is just one of them.
12. Zach Hendrix
Bio – Zach Hendrix Co-founder of GreenPal which is best described as Uber for Lawn Care.
What we do is post the $500 or $1,000 dollar scholarship in the state that we are targeting and then reach out to local high schools and local universities to let them know about that scholarship and for them to link to the application page. They are usually willing to do this as it helps their students so it’s a win-win proposition.
This is a great way to build up local links and high authority local links boosting your domain’s authority and establishing local singles at the same time for a relatively low cost.
13. Christina Nicholson
Bio – Christina Nicholson is a former TV reporter and anchor who has worked in markets from New York City to Miami. She is still telling stories, but instead of doing it for a newscast, she’s doing it to help businesses grow.
When anyone wants to find out about anything, they search for it online. Your website, and other online platforms, are your storefront. Because of this SEO is very important to your marketing strategy.
Have good SEO takes time and work. The biggest two things to focus on are the use of keywords and linkbacks. For this, I suggest blogging at least once a week to get those keywords in there and a PR strategy so other, more prominent sites are talking about you and linking back to you.
For keyword research, I use SEMRush. This tells me what people are searching – word for word, how many people are searching it, and how many results there are. Based on these numbers, you can find a needle in a haystack.
I used this strategy for a client and one blog post has turned into their number one driver of traffic to their website. After years of blogging for the sake of blogging, they started ranking for certain blog posts. This post in particular doubled their UMV.
When it comes to linkbacks, that is all earned media – or PR. I suggest putting on your publicist hat, or hiring one, to earn you exposure online that includes linkbacks to your site. I do not suggest paying for the links because legally, those need to be no-follow links, and those do not help your SEO. While earning exposure takes more time and is more challenging, it is more credible and you will see a bigger bang for your buck.
14. Joe Sloan
Bio -Joe Sloan is the marketing and communications coordinator for a company called Jurassic Sands.
We are a 6 person operation but we have seen incredible success through SEO
Getting started in the world of SEO can be daunting but our goal was to become the local Wikipedia of sand. This means we provide answers to the questions your our clients ask us, because if they are asking us they most likely are asking a search engine as well. Every search engine’s goal is to provide the user with the best possible, so you need to ensure you have content that answers the user’s inquiry, that is really the heart of SEO.
Other strategies to improve our page rankings are proper HTML coding so search engines understand the hierarchy of our page and multimedia content (videos, animations, images, etc.) these help keep users engaged and on your site.
Jurassic Sand (https://www.jurassicsand.com/)
We are great example of becoming the Wikipedia of your market can be found in a single blog post ‘How much sand does a green turtle sandbox take to fill?’
By providing clear succinct answers we are able to rank in multiple places in the search results.
The most amazing part is this has resulted in huge spikes in traffic over the summer months to his site helping build brand awareness. Nearly quadrupling the traffic to our site over the summer months. Also has resulted in $1,000s of in sales!
My top tip would be
1. Use Google Analytics and Google Webmaster Tools
2. Ensure your site map is submitted regularly
3. Optimize page titles and meta descriptions
4. Start a blog
15. Cory Sarrett
Bio – Cory Sarrett, SEO/Content Specialist at Online Optimism
SEOSearch engine optimization, SEO for short, is incredibly important to grow your business with the general population’s increased reliance on search engines for information. More people than ever are searching Google, Bing, etc. for where to eat, shop, discover, and more.
- Use natural speaking patterns: More people are using Amazon Alexa, Google Home, and similar devices to do online searches. Keeping in mind how people speak naturally will increase your organic searches from voice search.
- Do your research: Google AdWords Keyword Planner and other tools are available for you to check out how certain keywords you can include on your website perform. You can investigate their seasonality, how they perform for your local audience, and more. Picking the right words can help drive a lot more
traffic to your site.
16. Lex ten Veen
Bio – CEO and Shareholder at Navads, Investor and Advisor to various early-stage location and media technology platforms
Hint – location, location, locationNavads CEO Lex ten Veen: Navads CEO Lex ten Veen recognizes location, location, location still applies in this digital age, even more so now. Hyper-accurate business location content is a must this year for businesses, especially retailers, and ten Veen recommends optimizing location data to:
- Increase brand visibility
- Ensure accuracy of all location data on all mapping platforms
- Drive brand profitability and business
- Increase customer satisfaction, confidence and loyalty
- Ensure your business location(s) are found regardless of which app or device your customers use
U.S. location-targeted mobile ad revenues are projected to grow from $8.5 billion in 2015 to $26.7 billion in 2019, a 25.7% YoY (year over year) growth rate. Don’t be the business that your customer can’t find.
17. Rosie Murphy
Bio – Rosie is Research & Content Manager at local SEO tool provider BrightLocal. She manages BrightLocal’s data-driven content – delivering regular polls, reports, and webinars to give SEOs and local business owners the insights that put businesses on the map.
- Our Local Consumer Review Survey
https://www.brightlocal.com/learn/local-consumer-review-survey/ found that 97% of consumers looked online for a local business in 2017, showing that word of mouth is no longer enough to bring in a steady stream of new customers. Consumers want information on businesses instantly, and if a company can’t be found in a simple online search, they’ll likely move onto an alternative provider. *
- Local SEO is so important for local businesses who want to be found by potential customers. It uses a variety of strategies, from showing your business on Google search rankings, appearing in business directories such as Yelp, writing and optimizing website and social media content, monitoring your reviews, and lots more.
- By using a local SEO service, SEOs and business owners can free up the time they’d normally spend on monitoring rankings, analytics and reviews. Tools like BrightLocal give you the data to make informed decisions, as well as the time to make the changes necessary for search ranking success.
- BrightLocal is a specialist local SEO platform that provides affordable reporting tools and services for search marketing agencies and SMBs. Founded in the UK in 2008, it serves over 60,000 customers across the US, UK, Canada and Australia.
BrightLocal allows local businesses and SEOs to:
- Track organic, local and mobile rankings on Google, Google Maps, Yahoo, Yahoo local, Bing, and Bing Local
- Audit citations and NAP
- Monitor online reviews and get alerts
- Produce SEO audits and sales reports
- Clean-up and build local citations
- Audit Google My Business
- Monitor Google Analytics and social media
- White label reports
- Benchmark your progress against your competitors
18. John Locke
Bio – John Locke is founder of lockedownseo.com
Focusing on local SEO is a must for most regional businesses. What we see many times are smaller services that may have ranked well ten years ago, but have not done any additional work on their site or SEO in that time. The problem is, other local competitors and big brands with regional branches have come into the market in that time, and businesses that do not focus on their SEO fall further and further down the rankings. If you rely on local customers, it’s easy to get caught up in doing the work, and forgetting to do any marketing. This is why it is important to partner with an agency or consultant that understands local SEO, so they can help you grow your market share.
19. Filip Silobod
Bio – Filip Silobod ,Digital marketing specialist with a good amount of experience in SEO. Mostly been working with hotels and their restaurants.
Local SEO is a fantastic opportunity to get online visibility and traffic. 1. Visibility – having your business show up on maps – people can browse photos/videos, reviews, menu’s without clicking and coming to your website. 2.. Traffic – when a person clicks on the business listing to come to the website for more info. Local listing can give a great boost depending on the keywords people are searching. For an example google won’t show business for all queries, but for restaurants and business, services related queries often times it will show the maps as result – the 3 pack. You should be getting easier rankings there than on normal organic search results as its easier to browse and has less ads on maps.
The basics are important, claiming the listing filling it with all information, inserting tracking parameters to the website link and getting reviews. Create a way to get reviews consistently and reply to them. Picking the right business categories in the info is crucial, don’t forget to select a number of categories but most importantly the primary category. There could be something new in the area like a gluten free restaurant so if you provide that don’t forget to include that as well as on the content of the landing page for the business listing. Use the cheep tool whitepspark citation builder or brightlocal to search for directories where to include your listing and have the same NAP (name, addresse, phone) on the whole web for your business .
20. Amber Ooley
Bio – SEO Specialist at Thrive Internet Marketing Agency.
A local SEO service (company) is able to assist you with building a local reputation and increase your local visibility through online business directories (citations) and additional optimizations to your website, including on-page, off-page and technical SEO.
They’ll also help your business generate reviews, which is an important factor when you think about the increase in your customers relying on mobile devices to find you, both online and in-store.
21. Whitney Meers
Bio – Whitney Meers is a strategy expert with a background in marketing and journalism.
As far as local SEO, I would like to suggest that these agencies are great because they can handle a lot of the task work of building out a company’s local SEO. Often, this includes things like identifying review sites and helping the business owner get reviews and manage their pages for sites.
These agencies can also help business owners optimize their sites for local SEO by making sure the site is optimized for mobile/local (for people searching on their phones) and by identifying keywords to incorporate that identify a specific city or region in which people might be searching for services. Finally, they can also help the client identify local places from which to earn local backlinks, which can strengthen a business’s profile with regard to local search.
22. Bernie Clark
Bio -Bernie Clark, Founder of Majux Marketing.
Especially for local businesses, it’s immensely important to optimize your on-site and off-site strategies to get the most traction, and local SEO services can provide just that. Marketing firms who specialize in SEO and digital marketing have the tools and knowledge necessary to maximize search engine rankings that a business may not have on its own. For example, backlinking, citations, and local media coverage are just a few of the strategies that can improve your local company’s search traffic.
23. Travis Buck
Bio – Travis Buck, Co-owner Northwest Media Collective.
I’m a good example of how local SEO can help boost your business. We are a web design/seo company so it’s kind of cheating. We try to help companies rank for their service in the city and state where they target. For us, it was web design vancouver wa. Over the last few years we have always been between the 1st and 3rd result in Google. This has helped us the most with organic inquires. We started getting more and more small businesses contacting us who found us online vs simply hearing about us from a friend.
Showing up in local search is even more important now since google is using its local index more to display results. Your also going to extend your reach to outside of who you know and who you’ve done business with.
Your website is a full time billboard and its not that effecting if there isn’t traffic coming to it. Local SEO allows you to position your
business on search engines and other digital marketing platforms so your seen by local customers. Local customers are turning to the internet to find local businesses. Showing up at the top or higher in Google means potential clients find you before a competitor.
24. Donna Duncan
Bio- Donna Duncan,SEO / Content Marketing Consultant
Local search results are eye-catching and seductive.
https://www.pinterest.com/pin/774124909774634/ Over 85% of consumers who conduct a local business search on their mobile device call or visit within a day. That’s because consumers trust local search results more than organic or pay-per-click (PPC), probably because of the first-page positioning, map, reviews, and address verification requirements imposed by search engines. If most of your customers are close to you and use search terms that trigger local search results, you’d be wise to consider what it would take for you to compete with them. If you are a niche player in a non-competitive market, you might be surprised to learn how little it takes to earn your way to the top.
25. Nicole Grodesky
Bio – Nicole Grodesky, Senior SEO Strategist at Power Digital Marketing.
Local SEO is as important today as ever so having a Local SEO strategy in place is crucial to the success of your local business. By implementing the Local SEO strategy you will boost your business’s rankings within your specific area of operation. We’ve seen success for local businesses time and time again by executing on our Local SEO strategies
26. Joe Goldstein
Bio – Director of SEO & Operations at contractor calls
1. A local SEO service can boost your business by finding the hidden SEO potential in your other investments. If you’ve ever sponsored a little league team, bought radio ad space, or made friends with another local business, there are ways to harness that to grow your links and improve your rankings. If you’re considering new networking, sponsorship, or marketing campaigns, you can also run those by your local SEO provider to see if there are any SEO ramifications.
2. A local SEO service can help you find low competition specialty services in your market. If your business offers a variety of services, chances are good that you may offer some services that customers don’t even know about. For example, most landscapers know how to build custom fire pits and wood fired pizza ovens, but very few think to highlight those services on their websites or marketing campaigns. Identifying and developing these niche services is a great way to stand out in a crowded market.
3. A local SEO service can help you collect competitive intelligence about your competitors. Most local SEO providers have access to paid tools that can help you uncover your competitors’ strongest links, which associations they’ve joined, which marketing programs they’ve invested in, which tools were used to build their websites, how much they’re spending on Google AdWords, and much more. Most good local SEO providers will also be able to hone in on their weaknesses and help you effectively exploit them.
4. A local SEO service can typically provide value in unexpected ways throughout your campaign. Want to know if GDPR will affect your business?
Why did three of your Yelp reviews just disappear? How do you update a Tripadvisor listing if you can’t figure out which email you signed up with? Local SEO providers have typically been there, done that. If you have a question that involves your business and the internet, your local SEO provider is more likely to know the answer than anyone else in your contacts.
Local SEO: Connecting with a local SEO company, like Momentum3 Growth in Tulsa, you are increasing your chances on local visibility due to the fact they both you and the SEO company are familiar with the demographics of the city. Knowing what parts of the community match your target market will allow high conversions.
28. Mike Khorev
Bio – Mike Khorev is a Growth Lead at Nine Peaks Media, a digital marketing company that helps tech and SaaS businesses generate more leads and grow revenue online. They offer expert advice on marketing your company the right way through performance-based SEO, digital marketing, web design, social media, search engine marketing and many other online practices.
When we hear the term local SEO it usually means Google Maps and search results for local queries like flower shop in Toronto, or near me
queries like restaurants near me.
Local SEO will be especially useful for brick-and-mortar businesses like restaurants, flower shops, cell phone repair shops, and other similar businesses. Yet, more and more businesses that are not brick-and-mortar in nature are now optimizing their local SEO, showing its importance. When you ranked on the first page of Google you will get more phone calls, foot traffic, and overall increased web traffic both on Google Maps and Google search in general.
To achieve this you can start by creating and verifying Google My Business account and keep all of your information up-to-date. After this, there are three key steps: list yourself on multiple local directories related to your industry (a simple Google search will show these sites). Next, get good reviews from your customers. You might need to offer incentives like discounts, coupons etc. Last but not least, optimize your website with content targeting the local keywords.
All of those three aspects will help your business to rank higher when your prospects are searching from their mobile devices (including voice searches, which are typically near me queries), Google Maps, or standard Google search. It might take a few months to rank on the first page. If you have an established web presence, you might see significant results after 6 months, while a brand new business might need 12 of 18 months. After all these, you can track your results from your Google My Business dashboard: the number of phone calls you get, the number of directions, and the increase in impressions and traffic.
One of our clients is a cell phone repair company, and we managed to get their site ranked on the 1st page of Google Maps. As a result, they start seeing over 100 phone calls a month (around 3 per day) and 40 requests for direction to the store from Google Maps results alone.
29. Shawn Breyer
Bio – Shawn Breyer is owner of Breyer Home Buyers.
Answer-Effective SEO will drive tons of traffic to your website, which in turn will lead to more purchases and loyalty to your business
.. Local SEO will build awareness about your brand within your own community. Your neighbors are your best audience for the website content. They’re the ones who will be searching for the products and services you have to offer.
Investing in SEO services will without a doubt be worth it for your business in the long run.
30. Stacy Caprio
Bio –Stacy is founder of acceleratedgrowthmarketing.com
Implementing local SEO can have a huge positive impact on your business as customers start to find you online. I created a local Google listing for my swim lesson business, and customers would find me on Google, then look at me and ask surprised, How were you on the first page of Google?! It is huge and can have a large impact on any local business.
31. Daniel Ali
Bio –Daniel, Project Manager at MyQuickStartup
I run a small web development and Internet Marketing company located in Brooklyn, NY. For the last 4 years, I have been building websites and doing SEO for local and small businesses. There is no doubt that doing basic, local SEO, is a necessity for a small business. It’s very simple, if you have a product or service that people are going to be searching for, then you want to be at the top of the list. Are you a plumber? You need to be at the top of Google. Are you an Attorney? You need to be at the top of Google. Do you do tiling in bathrooms? You need to be at the top of Google. Get the idea? No matter what type of company you run, local SEO is something that should be at the top of your marketing endeavors.
Do your homework, then hire an SEO company that sounds legit. You’ll need on page optimization, content creation, citation consistency, and some sort of backlink strategy. That’s the bare minimum and if you stick to this you will see results.
32. Sean Si
Bio – Sean Si is the CEO and Founder of SEO Hacker, Qeryz, Sigil, and Workplays. A start-up, data analysis and urgency junkie who spends his time inspiring young entrepreneurs through talks and seminars.
As the CEO of an SEO Services Company for almost a decade, everytime we meet with a client, I always reiterate the importance of SEO for their business. However, there is a big difference when they want us to conduct a Local SEO service, but the benefits are immense. Here are some ways how a local SEO service could boost a business:
1. Business Growth – More often than not, businesses that need local SEO service are business that are less-known. This makes it harder for them to convince the audience that they are as good or even better than the well-known brands. A local SEO service can help them, especially when they reach the 1st page of the search engine results page because this increases their brand visibility in today’s digital age, as well as increasing their brand awareness. This in turn will yield more traffic to their site and conversions/sales made.
Additionally, majority of searches made today are through the mobile platform. This means that if a business’ website is ranking for one of the top spots in the search results, the number of customers that come into the physical store will also increase because a large number of these searches have the user’s intent to visit the physical shop/service.
2. Targeting – The main difference of local SEO and standard SEO is that local SEO ranks for highly-specific keywords. This means that instead of ranking for “laptops for sale” a business’ site will rank for “affordable laptops for sale in Manila”. This sifts through the users, and at the end of the funnel the users that are left are the ones that have the intent to buy. This will lead to a massive increase in sale, conversions, and loyal customers.
3. Return on Investment – As mentioned in the last point, the massive increase in sales and conversion is great for a business in the long run. This is especially true if the SEO services company they hired is a competent and well-known service provider because these companies are usually the ones that provide effective results.
33. Ulysis Cababan
Bio – Ulysis Cababan work for RapidVisa Philippines as an SEO Specialist.
SEO will definitely boost a local business, I think every local business main goal is to increase phone calls, leads or more walk-ins in their business and to rank their website specially in the 3 pack local search result.
If done and optimize the website right that could eventually gives the business a boost.
34. Craig Andrews
Bio – Craig Andrews is founder of digital marketing agency, allies4me.
According to Google, more than half of internet searches have Local Intent.. This means that the person conducting the search is expecting their need to be fulfilled locally. Google works hard to understand when a search has local intent and biases local businesses in the search results. If you are a local business, here are 4 reasons that is important to you:
- 93% of people research online prior to making a purchase
- 1 in 3 searches on a smartphone occur right before consumers visit a store
- 70% of mobile searches call a business directly from search results
- Your probability of being displayed near the top of the search rankings drops significantly when your local citations disagree about your name, address and phone number
If you are a small business, there are two important takeaways from this. The first is that your probability of success increases significantly when you show up in local search. The second is you want a SEO to sort out your citations to ensure you have a good chance of being found buy future customers.
35. Affan Vohra
Bio –Affan is Brand Strategist at BestVPN.co
A local SEO knows the market hence will have the best research of the niche you are targeting. *
- Keywords that are most relevant to your industry and location where you exist. A local SEO will Start from scratch, working on the Google Knowledge Graph, i.e. listing your business with the location
- Targeting brand keywords and Frequently asked queries.
- Also, working on secondary keywords
- All for better search engine visibility and hence more business.
36. Nedelina Payaneva
Bio – Nedelina Payaneva is a Marketing Specialist at Asian Absolute.
Local SEO can boost your business because it is highly targeted. The whole purpose of the local search is to help the target audience find the perfect business offering and they want it to be close. There isn’t a better time to market your business to customers when they really need you. They made the first step by conducting a search, it’s highly likely your business is what they are looking for. Most people have their phone handy and a lot of searches are conducted on the go. People turn to their phones for, I-want-to-go-now, I-want-to-have-now situations. Don’t miss the opportunity to show users your business is close by and accessible immediately.
Increasing your brand awareness is part-and-parcel of any form of marketing.. You can increase your website traffic by including a direct link to a landing page or home page. Your traffic will be high-quality since your business has appeared in their SERP.
37. Anna Segova
SEO is a long-lasting investment into a businesses’ web presence:
Despite of SEO being a long-term strategy, having a decently search optimised website already brings a bunch of organic traffic, with local SEO being much less competitive with room to quickly break through and onto the first page of search results.
Good local SEO can help a business to rank in applications like Google Maps, which is used by millions of mobile users.
38. Michelle Kubot
Bio – Michelle Kubot, Director of Marketing at Ambrosia Treatment Center
Local SEO is the best way for any business with a physical location to increase profits efficiently. People in your area searching for your type of business will see you. And, the effects are long-lasting. Someone searching Google for dentist in West Palm Beach, FL can find your local office, and you don’t have to pay every time they click to your website. The business benefits are obvious and direct.
39. Nate Masterson
Bio – Nate Masterson is Marketing Manager at Maple Holistics
1 Link building
The internet is all about collaboration. Get other sites to link back to your content, this can be especially doable in your own community reach out to as many content sites as you can and be as helpful as you can.
2. Make sure your images and video are up to snuff
First compress your images and make sure they’re properly formatted.. With videos use keywords to get them recognised by search engines.
3. Tell everyone how much you appreciate our products/services.
If you really want a boost you’ve got to get your customers to vocalize their delight with you. Having customer review in such places as Google goes a long way towards boosting you in the local listings.
40. Eric Johnson
Bio – Eric Johnson is SEO Specialist working at FeedbackWrench.
Hiring an SEO company to boost your business could lead you towards one of two potential results: a complete disaster or game-changing results. Not all SEO services, companies, and products are created equal – it takes a top-tier team to help you get your site to the top of search engine result pages. Before making any kind of investment in local SEO, do some research about it yourself to learn about the tactics that are good and bad so that you can adequately monitor what’s being done to make your site better.
41. James McCarthy
Bio – James McCarthy, CEO of Placement Labs, an innovative SEO agency located in Daytona Beach, Florida.
Partnering with a local SEO service is one of the smartest moves that a small business can make, as effective SEO strategies can have a noticeably positive effect on a business website’s rankings in Google search results, leading to more website traffic, and ultimately more conversions/sales.
Working with a local SEO service is actually just as important for a small business as it is for a large business, because at the small business level, it is virtually guaranteed that some of the competition will *not* be spending any money or effort on SEO, meaning any company which does utilize SEO services will automatically have a leg up on the competition.
42. Christian Habermann
Bio – Christian habermann, founder of Auctus marketing
Local seo services that utilize top tactics like location pages + links, geo-specific content and location meta tags can help local businesses gain a competitive advantage in their local geographic area by tremendously increasing their online visibility in search results. Almost 50% of google searches are local ones, and 20% of local searches end up in a sale; so it’s critical that local businesses utilize local seo to their advantage.
43. Gregory Golinski
Bio – Gregory is SEO Manager at YourParkingSpace
A local SEO service can boost your business by creating citations for your business in local, high quality business directories. These citations must all follow the same format (same business name, phone number, address etc.). If there are any discrepancies, Google will penalise you.
A local SEO service can also boost your business by creating and optimising your Google my business.
If you have different pages for each subsidiary company you own in different cities, a local SEO service can acquire new backlinks that point directly to each local page on your
In some cases, a local SEO service can also create different social media pages for your business, with your address, phone number etc.
This will help your customers your customers find you and communicate with you. Having a business page on Facebook, twitter, Instagram or Linkedin will also give your brand more credibility.
The creation of local citations, Google my business, new backlinks pointing to specific location pages on your website and social media profiles can really help you improve your search engine rankings.
44. Alexandra Bohigian
Bio – Alexandra is Marketing Coordinator at Enola Labs.
Local SEO- Allows small businesses to compete with big box stores: A local SEO service will boost business by promoting local businesses to local customers over less accurate results. By optimizing your website with local SEO (i.e. specifying a local address and creating service pages that specify location) your business will reach local customers searching for your business’ services online as opposed to being directed to a competitor that has more authority but is far away. A local SEO service allows smaller businesses to directly compete with larger big box stores for a customer’s business.
45. Steve Pritchard
Bio – Steve Pritchard is Founder of Cuuver.com
If you obtain natural backlinks and brand citations from local websites and publications, such as newspapers and bloggers, the search engine will recognise your company as a trusted source of information. As a result, this can have a very beneficial impact on your search visibility when people local to your business search for your products or services.”
46. Grant van der Harst
Bio – Managing Director of Anglo Liners
Localised SEO has a massive impact on increasing your website traffic. High-quality website traffic, which has been targeted to reach local customers, means that more potential customers will be able to easily find your website in the search engine results.
47. Natalie Rebecca Hechtman
I’m an SEO strategist and have been informing my clients about the importance of local SEO, best local optimisation practices, ensuring
structural local SEO has been done correctly. In addition, a strategy for ongoing needs to maintain local listing rankings.
The Google algorithm is constantly evolving and local SEO has become increasingly more important. Approximately 86% of consumers rely on the internet to find a local business. If businesses are not optimising their websites for local searches, they’re quite simply missing out on business. This is especially true for small businesses. Even in 2016, Google reported that 30% of mobile searches were related to a specific location. 2018 statistics reveal that nearly half (46%) of all mobile searches on Google are local. Proximity is one of the metrics used to rank local searches. Conversion rates of those performing a local search are high. Research conducted estimates that 70% of consumers visited the store after performing a local search. It’s easy to see that small businesses need to implement a local SEO strategy, as sales are driven by local searches. 61% of local searches actually result in a purchase and within a matter of hours.
48. Johannes Beekman
Bio – Johannes Beekman , Managing Partner of iotmktg.
SEO, A Boost for Business Local SEO has a cascade effect:It improves your web presence for local customers Which leads to more ‘local’ traffic Google notices the traffic increase Website traffic is a ranking factor in Google’s search algorithm and the website traffic increase will lead to a higher ranking of the entire website Which leads to further traffic increase
Paying attention to local SEO is important for another reason In many cases prospects find your company though a local directory Local
directories will show the wrong company information if the information in the local directories is not managed (wrong name, address, or
telephone number) A local SEO service will correct these errors so that your prospects have the right information to contact you when they need you most.
More website traffic and making sure that local directories have the right company information will boost your business.
49. Jonathan Jenkins
Bio – Lead SEO Consultant and Founder of Lofty Rankings.
Local SEO is pivotal for any business looking to drive foot traffic to a brick and mortar location, or operating within a specific service area. This is because local SEO drives up your visibility in the search engine results pages for geo-specific search terms, or searches where Google has determined that the user is looking for something within a short distance of themselves. As an example, any food related query is typically HIGHLY local.
This enhanced local visibility might take the form of regular organic rankings in the search results, but it also often means inclusion in the map pack the 3-5 results that show up alongside a map, typically right at the top of the results pages.
50. Hao Wang
Bio- I currently work in the Marketing department at Fueled a mobile app development company in NYC.
When talking about local SEO, we need to pay extra attention to the importance of geo factor. Claiming Google My Business is a good first step. Having your business listed on Google My Business increases your chance of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. (97% of consumers read online reviews for local businesses in 2017, with 12% looking for a local business online every day)
- Make sure to complete all the requirements Google asks for to improve the performance of your GMB, including Address, Phone Number, Photos, Video, etc. The richer your content is, the better chance you stand out from your competitors.
- Make sure to update and check your GMB regularly. Many people simply forget about their GMB once they got their business listed. Keep in mind that Google may (or may not) notified you when the information of your business has changed.
- Manage questions and reviews for your business properly. Think of GMB as a mini-social platform. Update news & events about our property so people know what’s up! (Positive reviews make 73% of consumers trust a local business more)
51. David Mayne
Bio – David Mayne ,Vice President of Digital Strategy .
Local SEO: I realize that you may have a state of yesterday approach to SEO, but today if you want to be relevant, you need to take a multifaceted approach to SEO. In the past, SEO was mostly done on the website. Today, it is about your:
- Your website
- Social media
- Review marketing
- Traffic generation
- Social advertising
- Blog & content marketing…
Now the level at which you need, largely depends on your market and business segment. In other words, a roofing company has less competition than a plumber. A small town business requires less digital than a company in a city.
52. Kaili Killpack
Bio- I am an SEO for Manwaring Web Solutions, a local webdesign company in Idaho Falls, ID
We do our own local SEO and have many clients who use our local SEO
In a sentence, local SEO can help any business with a physical location show up in the search engines and on the map when people are searching for new services/restaurants/products. When searching for something new, most people now start at their phone, doing a quick Google search for the thing they are seeking out. If your business isn’t showing up there, you are
losing out on a lot of good opportunities.
For local SEO services, you should be receiving help on showing up in the Google map pack, which includes citation building (web directory listings), review management, and verifying and optimizing your Google My Business listing.
Local SEO has boosted our business, allowing Manwaring Web Solutions to show up in the local search results when people search web design idaho falls and other similar phrases in Idaho Falls, ID. We want all of the opportunity we can get to bring in more business, and local SEO is the perfect place to start.
53. Emily Larkin
Bio -Marketing Coordinator at Obility
We have several examples of SEO boosting business.
Ultimately, SEO is a great way for your business website to rank high search results without bidding for expensive keywords. It’s the behind the scenes work to make your website as accessible and easy to use as possible.
The easier it is, the more likely visitors are visiting multiple pages, requesting assets/filling forms, or purchasing products.
The catch – it’s tough. We have a handful of approaches that have proven successful for our clients and have written content on them. Below are links and summaries:
- Guest Post Prospecting made easy
- Link building is one of the hardest ways to improve Domain Authority and Page Rank. This method also creates strong connections with companies you’re linking back and forth with, which is a great advantage for your business. We’ve gone even further to test and confirm Outbound Links as a ranking factor .
- Snippet Optimizer – This is a great tool to design what you want your targeted audience to see when you show up in search results (title, meta description, etc.). It allows you to visualize your ideas and prep beforehand.
- How SEO is impacted by GDPR compliance , and how your business can still succeed
- Product Marketing & SEO
- How these two focuses can accept their differences and find alignment in business goals.
- Aerospide Case Study – New Site Launch increased SEO traffic by 171%. We also have a best practices checklist for those to download that prepares them for a strong site launch.
54. Kristine Neil
Bio – Buying an old print shop as a way to form a design and marketing agency was admittedly a crazy idea, but in 2012 Kristine Neil did just that. After working as a COO for a manufacturing company but not getting to stretch her creative muscles, Kristine stepped out on her own and founded Markon Brands. Leveraging the clientele of a local going-out-business print shop, she set out to help ambitious entrepreneurs and influencers elevate their branded communications.
Local SEO can be a balm to help businesses reach many goals. Essentially, local SEO campaigns are local awareness campaigns, and when executed successfully they can drive foot traffic through the door, increase website visits, and boost sales. A simple and powerful way to do this is to invest in what SEO experts call: “Listings Management,” (or citations). These are listings across the internet on websites such as Yelp, TripAdvisor, Facebook, and elsewhere. There are literally dozens of these websites and they serve as data points to tell Google and Bing what your business does, where it’s located, and whether it has been recently active and may be relevant to the people searching for goods and services in your area. Because there are so many sites and they each come with their own dynamic caveats, it can be hard to ensure each one is accurate and formatted consistently. That’s why businesses invest in SEO companies to do this for them. It might all sound simple, just making sure your business is listed correctly on these websites, but it goes a long way in driving traffic both from people actively searching and those just browsing what’s in their area. It’s a powerful first step to securing better rankings locally and gaining more exposure as a business with something to offer.
55. Bradley Shaw
Bio – 1 Ranking SEO Expert in the USA.
Google is shifting to personalized and localized results, making, making Local SEO even more important. Local customers find local business online, period. If your visibility is lacking, you are leaving money on the table.
Business owners are busy focusing on running their companies. A local SEO company can handle all aspects of online marketing to increase your visibility in an ever-changing market.
Most importantly, Local SEO can help you stand out from your competition.
56. Chris Hornak
Bio – Chris Hornak, Owner of Blog Hands.
If you’re a local small business it’s likely you have a small marketing budget. A Local SEO service could quickly increase the visibility of your brand in search results without breaking the bank. You may also be looking to increase foot traffic through your door and a Local SEO service can optimize your visibility on Mobile Apps like Google Maps and Yelp.
57. Tim Brown
Bio – Tim Brown is a web designer, SEO Specialist and passionate marketer. He’s passionate about getting serious results for clients, irregardless of the medium or means – but is generally focused on Search Engine Optimization, on-site conversion and professional design.
Local SEO is one of the most effective ways for small businesses to get more traffic + leads from your website. When people are looking for a local service provider they often go with the simplest and quickest solution – which often happens to be the first, second, or third provider in the map at the top of Google – or one of the first 3 search result listings, and at the very lowest spot 4-10 on the first page. The core of any good SEO service is creating valuable content that will help your best customers and prospects, and this content can also be promoted on social media for a compounding effect in your marketing efforts.
Bio – David is a digital marketer and ‘web guy’ with over a decade under his belt helping SME’s & individuals to use technology not only to survive but to thrive in the new digital ecosystem.
The main benefit of offering your services on a local basis only is that you aren’t competing with the entire world for attention on Google and other search engines.
As such local SEO services can offer the best return on investment out of any marketing efforts for a small to medium enterprise.
Dominating keywords for your service offerings in a local radius can be achieved with far less effort and time than trying to rank for a service sector nationally or globally.
In a matter of just a month or two, you can expect to see a drastic increase in traffic and leads by hiring a firm to help you clean up and expand your local citations and by focussing on other high priority local SEO ranking factors.
Getting involved in hiring an SEO agency may seem daunting to newcomers but this is the best way to start growing your business and increasing revenue bar none if you offer your products and services within a close proximity.